Lorrie Parajeckas | Winchester Real Estate, Lexington Real Estate, Arlington Real Estate


It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.

There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.

However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.

In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.

1. Location and convenience

Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?

Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.

2. Low upkeep and utility costs

If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.

This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.

3. Storage space

Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.

Make sure your photos and listings reflect the amount of storage your home has.

4. Major upgrades

If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.

5. Pet and smoke-free

If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.

6. Natural lighting

If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.


Family members and friends are loved ones who play important roles in your life. However, when it comes to sharing the news that you've decided to sell your home, it sometimes can be difficult to prevent these loved from sabotaging your home sale.

Lucky for you, there are many simple ways to reduce the risk that loved ones can hinder your ability to sell your residence.

Now, let's take a look at three tips to keep family members and friends involved in the home selling process.

1. Meet with Family Members and Friends

Don't wait to inform family members and friends about your decision to sell your house. Instead, meet with loved ones so you can discuss your home selling plans with them.

Face-to-face meetings with family members and friends are ideal. These meetings will allow you to explain why you decided to sell your home, where you plan to move and much more.

In addition, meeting with family members and friends shows loved ones that you care about their thoughts and feelings. It also sets the stage to involve your loved ones in the home selling process – something that may help you get the best results possible.

2. Respond to Loved Ones' Home Selling Questions

In all likelihood, family members and friends will have lots of questions about your decision to sell your home. If you plan ahead for potential questions, you should have no trouble responding to loved ones' queries accordingly.

It may be tough to move further away from loved ones. But if you prepare before you meet with family members and friends, you can improve your chances of remaining calm, cool and collected as you share your home selling news.

Furthermore, it is important to remember that loved ones might not always agree with your home selling decision.

On the other hand, family members and friends should be ready to stick with you and support your decision, regardless of whether they agree with it. By doing so, your loved ones can provide you with the assistance you need to streamline the home selling process.

3. Discuss Your Options with a Real Estate Agent

For those who want to get their loved ones involved the home selling cycle, meeting with a real estate agent may prove to be a great first step.

A real estate agent can provide recommendations and suggestions about how to share your home selling news with family members and friends. Plus, this housing market professional can respond to your home selling concerns and queries at any time.

Perhaps best of all, a real estate agent will serve as a great guide throughout the home selling process. He or she will help you add your residence to the real estate market, promote your house to potential property buyers and negotiate with homebuyers on your behalf.

Don't worry about telling family members and friends about your decision to sell your house. Conversely, use these tips, and you can prevent your loved ones from sabotaging your home sale.


An open house may be considered a success if it leads to an offer to purchase or a home sale. For a seller to achieve the best-possible results from an open house, it is important for this individual to plan ahead. That way, a seller can ensure that his or her residence makes a great impression on buyers.

Now, let's take a look at three tips to help you get your residence ready for an open house.

1. Clean Your House

A dirty, dusty house is unlikely to do you any favors. Fortunately, if you clean your residence from top to bottom, you could make it easy for buyers to see your house's full potential.

Sweep the floors, wipe down countertops and perform other home cleaning tasks. Taking a room-by-room approach to house cleaning also may be beneficial, as this will allow you to ensure that each room is neat and tidy.

2. Remove Clutter

For those who want to show off the full size of a residence, removing clutter is a must. Because if your home is messy and cluttered, buyers may be turned off by your residence as soon as they walk through the front door.

If you want to cut down on clutter, there are lots of options at your disposal. Oftentimes, it helps to host a yard sale or sell excess items online. You may want to consider donating any excess items to a local charity or giving them to family members or friends, too.

3. Boost Your Home's Curb Appeal

Your home only gets one chance to make a positive first impression on buyers. If you boost your house's curb appeal, you can make the most of this opportunity.

To improve your home's curb appeal, mow the lawn, trim the hedges and perform other lawn care tasks. Furthermore, if there is any cracked or damaged home siding, fix it as soon as possible.

Preparing for an open house may seem stressful, particularly for sellers who want to achieve the optimal results. But if you consult with a real estate agent, you can receive expert guidance in the weeks and days leading up to an open house.

A real estate agent is unafraid to be honest, and he or she will offer unbiased recommendations and suggestions so you can quickly improve your residence. In addition, a real estate agent can respond to any of your open house concerns and questions. He or she will even share buyers' feedback after an open house to help you find ways to speed up the home selling journey.

If you allocate time and resources to prep for an open house, you can improve your chances of enjoying a seamless house selling experience. Thanks to the aforementioned tips, you can get ready for any open house, at any time. And as a result, you can use an open house to stir up interest in your residence.


Enjoying a quick, easy home selling journey is ideal. Yet many problems may arise that could make it tough for a property seller to streamline the home selling journey. Lucky for you, we're here to teach you what it takes to reduce the time it takes to sell your house.

Now, let's take a look at three tips to help you accelerate the house selling journey.

1. Upgrade Your House's Curb Appeal

Curb appeal is a difference-maker in any housing market, at any time. If you allocate time and resources to upgrade your residence's curb appeal today, you could transform your house into a hot property in your city or town.

Mowing the front lawn, trimming the hedges and performing other home exterior improvements may help you boost your house's curb appeal. You can always perform these home exterior upgrades on your own. Or, if you need extra help with home exterior projects, you can hire a professional contractor.

2. Remove Clutter

Clutter may make it tough for you to show off the full size and astounding beauty of your residence to prospective buyers. Thus, if you eliminate clutter from your home today, you could make it simple for buyers to fall in love with your residence right away.

To remove clutter, you may want to host a yard sale or list your excess items online. Both yard sales and online marketplaces will enable you to quickly and effortlessly get rid of unwanted items and earn extra cash.

Furthermore, if there are antiques, paintings, decorations and assorted personal belongings you want to keep, you can rent a storage unit. With a storage unit at your disposal, you can keep various personal belongings safe until your residence sells.

3. Hire a Real Estate Agent

Speeding up the home selling process is no small task. Fortunately, if you hire a real estate agent, you can gain expert home selling insights. And as a result, you may be better equipped than ever before to accelerate the property selling journey.

A real estate agent can provide you with home selling recommendations and suggestions you may not be able to receive elsewhere. First, he or she will learn about you and your home and teach you about the local housing market. A real estate agent next will craft a personalized house selling strategy for you. This housing market professional then will put your home selling strategy into effect and do whatever it takes to help you streamline the house selling process.

In addition, a real estate agent will reply to any home selling questions you have. If you are unsure about how to price your residence, whether to accept an offer to purchase or have any other home selling concerns, a real estate agent can provide plenty of guidance.

Ready to enjoy a fast, profitable home selling experience? Take advantage of the aforementioned tips, and you should have no trouble navigating the house selling journey.


If you are preparing to sell your house, you need to be honest with yourself and others. That way, you can increase the likelihood of a fast, profitable home selling experience.

Ultimately, it pays to be an honest home seller for a number of reasons, including:

1. You can establish a competitive price for your house.

It is important to understand that what your house is worth today is unlikely to match what you paid for it, regardless of when you bought your home. Fortunately, an honest home seller is realistic about his or her house's value and can plan accordingly.

Generally, an honest home seller will allocate the necessary time and resources to conduct a home appraisal. Because with an appraisal report in hand, this home seller can establish a competitive price for his or her house based on actionable data.

2. You can identify home problems before a buyer does.

If a home seller tries to hide home problems from a buyer, the consequences could be significant. In fact, a seller may put a potential home sale in jeopardy if he or she fails to be forthright and honest with buyers from the get-go.

For example, consider what might happen if a buyer submits an offer on a house and discovers myriad home problems during an inspection. In this scenario, a buyer may ask the seller to perform various home repairs or request a price reduction. Or, a buyer may choose to walk away from a home sale altogether.

As a home seller, it helps to take an honest approach to inform potential buyers about the condition of a house. If a residence requires assorted repairs, a seller may want to complete these repairs before listing his or her residence.

Comparatively, a seller can always include information about a home's condition in a house listing. If a seller does so, he or she can help buyers make an informed decision about a possible home purchase.

3. You can avoid rash decisions throughout the home selling journey.

An honest home seller usually is calm, cool and collected throughout the home selling journey. This seller understands the pros and cons of his or her house, and as such, can take an informed, logical approach to make the best-possible decisions.

Perhaps most important, an honest home seller is unafraid to receive negative feedback about his or her house. As a result, this seller may be better equipped than others to avoid rash decisions during the home selling journey.

There are many great reasons why a home seller should strive to be honest at each stage of the home selling cycle. Of course, if you need extra help as you sell your house, you may want to hire a real estate agent as well.

Typically, a real estate agent will provide honest, unbiased home selling recommendations and suggestions. He or she will even help you get your house ready for the real estate market. And with this housing market professional's support, a home seller can move closer to achieving his or her desired results.




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